Andrew Luce began his career over 30 years ago as a Registered Representative Stock Broker with a Series 7 license. After a short time, he decided to head to the trading floor of the Pacific Stock Exchange in San Francisco where he was the first person to run Instinent, the premiere online electronic trading platform; meant to replace the cumbersome telephone trading structure that had been in place for decades. He was introduced to the industry by an options trader and eventually became a full-time Market Maker (L20) trading equity options in the Microsoft Pit. As he continued to grow in experience and success, he had months of $275.000+ net income and years of over $3,000,000 in revenue.

Andrew also successfully launched four of his own multi-media, marketing, and branding businesses and ran businesses for many extreme-high-net worth investors and entrepreneurs. Andrew manages Vestara Trading and oversees the daily operations and trading positions.